The fashion icon Edward Enninful on Modern Britain: 'A Decline in Tolerance' Than We Were Decades Ago.
A serendipitous meeting while riding the tube in 1988 altered the path of a young Ghanaian newcomer to Britain. Scouted as a model, Edward Enninful was quickly drawn into the city's buzzing 1990s cultural landscape, progressing from mannequin to stylist and, before turning twenty, becoming the fashion director of i-D magazine.
"It was the height of the Young British Artists – Jay Jopling, Tracey Emin. I encountered Kate Moss at a casting," he recalls. "Then I met Naomi for a cover, and I knew we’d be great friends. We all hung out across disciplines. Friday rolled into Saturday into Sunday. I long for that spontaneity."
While Enninful may seem nostalgic, he is not the only one. Lately, a fond idealisation of the 1990s has grown intense. However in the intervening decades, Enninful believes a noticeable regression. "In my view, we’re less tolerant now than we were in the 90s," he remarks. "The issue extends beyond this country – it’s a global phenomenon."
A Cultural Backslide
This change is difficult to overlook: the growth of populist movements, the reaction against so-called "wokeness", and the reassertion of narrow beauty standards. Where once there was the hope of the previous decade, currently a different political figure appears as a potential leader. Furthermore, the Union Jack, once an emblem of national pride, has sparked debate once more.
For Enninful, the response has consistently been to champion culture in all its diversity. This was the guiding principle behind his seminal issue as editor of British Vogue in 2017, which served as a snapshot of modern Britain, including a diverse array of cultural icons from music.
"Individuals with a platform should employ it," he comments, referring to those publishing choices. "People often debate about immigration; I could not have had this life if Britain were not a lenient country, if it hadn't given my family a refuge and an opportunity. That’s the Britain I cherished. I hope this period will fade."
The Younger Generation's Awareness
He finds hope in the younger generation: "They are far more conscious than we were. They discuss systemic issues – I didn't even know what that was."
The beginnings of his career would forge a trailblazing career built on boldness and representation. Enninful broke barriers as the first man, first Black editor, first openly gay person, and first disabled gay man of colour to lead at British Vogue. His leadership featured landmark covers showcasing models of colour, plus-sized women, older individuals, and individuals from all walks of life. Importantly, sales grew.
"To overlook large portions of the population, it’s not just that you’re excluding people – it’s a poor strategy," he states.
Launching a Creative Venture
He has recently launched his new venture EE72 and its flagship publication, 72, his key endeavour since departing his previous role. He states his aim to continue being a "change-maker".
"I constantly interrogate the conventional wisdom. I was raised in a place where everybody was black – the physicians, the lawyers, the president. Then we arrived in England, without funds, and I was a minority. I was incredibly timid. My teachers declared I’d never amount to anything. Me and my brothers were harassed under the Sus laws … all that gave me a unique perspective between worlds."
Contrary to the caricature of fashion editors as loud and highly strung, Enninful is measured in tone and projects peace. His path has not been immune to hardship, including openly discussed battles with depression and substance use.
He has also endured significant health challenges, having undergone several surgeries on his eyes, leading to impaired eyesight. "I experienced such a dark place for two years, not working, terrified I was going to go blind. It’s similar to PTSD; you just exist in a state of dread 24/7. I thought, if this ever is over, I’m just going to pursue all that I was so fearful to do. I’m not going to limit myself to just being an editor or a figure in fashion."
Curating a Cultural Era
This determination to fit into a box has led him outside the industry that established him. He is now organising a major 1990s exhibition at Tate Britain, showcasing work by a host of influential artists and photographers from the era. The show, he explains, aims to capture the decade's artistic collaboration – and highlight those who did not receive a spotlight at the time.
"Institutions sometimes neglected to promote the right artists because they did not have the expected background," he observes.
The magazine 72 itself uses a different strategy, forgoing traditional advertising in favour of partnership-based projects. "We ask, what can we create collaboratively? Is it an event, a podcast? The magazine is a piece within a larger creative platform."
An Unstoppable Drive
Today, Enninful stands as one of the world's most powerful creative power brokers. His story, he states, is a testament to the power of defying expectations.
How would the younger Edward react to the man he has become? He chuckles. "He would be astonished, but he’d be impressed. In those days I was anti-establishment. I never imagined institutions like Tate were within my reach."
He pauses. "Gratitude is key. We fled, we left our homeland. I nearly lost my vision. So there is no room for fear. People have underestimated me my entire life. But no obstacle is too great once I’ve set my intention to do something."